Richard Baxter encourages ministers to let their earnestness match the seriousness and worthiness of their message. Would we be dull if we were to speak to our Lord? Would our speech be frivolous if we were to see him this very moment? If not, then how could we make our substance trivial and our voice dull or mild when we speak about Him?
If we were heartily devoted to our work, it would be done more vigorously, and more seriously, than it is by the most of us. How few ministers do preach with all their might, or speak about everlasting joys and everlasting torments in such a manner as may make men believe that they are in good earnest! It would make a man’s heart ache, to see a company of dead, drowsy sinners sitting under a minister, and not hear a word that is likely to quicken or awaken them. Alas! we speak so drowsily and so softly, that sleepy sinners cannot hear. The blow falls so light that hard-hearted sinners cannot feel. The most of ministers will not so much as exert their voice, and stir up themselves to an earnest utterance. But if they do speak loud and earnestly, how few do answer it with weight and earnestness of matter! And yet without this, the voice doth little good; the people will esteem it but mere bawling, when the matter doth not correspond. It would grieve one to the heart to hear what excellent doctrine some ministers have in hand, while yet they let it die in their hands for want of close and lively application; what fit matter they have for convincing sinners, and how little they make of it; what good they might do if they would set it home, and yet they cannot or will not do it.
O sirs, how plainly, how closely, how earnestly, should we deliver a message of such moment as ours, when the everlasting life or everlasting death of our fellow-men is involved in it! Methinks we are in nothing so wanting as in this seriousness; yet is there nothing more unsuitable to such a business, than to be slight and dull. What! speak coldly for God, and for men’s salvation? Can we believe that our people must be converted or condemned, and yet speak in a drowsy tone? In the name of God, brethren, labor to awaken your own hearts, before you go to the pulpit, that you may be fit to awaken the hearts of sinners. Remember they must be awakened or damned, and that a sleepy preacher will hardly awaken drowsy sinners. Though you give the holy things of God the highest praises in words, yet, if you do it coldly, you will seem by your manner to unsay what you said in the matter. It is a kind of contempt of great things, especially of so great things, to speak of them without much affection and fervency. The manner, as well as the words, must set them forth. If we are commanded, ‘Whatsoever thy hand findeth to do, do it with all thy might,’ then certainly such a work as preaching for men’s salvation should be done with all our might. But, alas, how few in number are such men! It is only here and there, even among good ministers, that we find one who has an earnest, persuasive, powerful way of speaking, that the people can feel him preach when they hear him.
Richard Baxter, The Reformed Pastor