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The Trendiest Current Fad in the Study of the Gospels and Historical Jesus: Social Memory Theory

d8dc69063abe2ee4bec5c295a87f64a8With respect to social memory theory, it is doubtful whether Ehrman is the appropriate and accurate authority to cite in terms of the scholarly research done on the subject. He may just be, as he has been before, trailing along in public support of the latest fad…

In short, it is not a theory of history and cannot be used to determine historicality (such as whether or not Jesus existed). More than that, it is not even a theory of how memories are transmitted, even if it is (and this may be questioned in its details) a theory of how memories are formed.

https://domainthirtythree.com/2016/03/28/did-jesus-really-exist-and-social-memory/